Specialised illustration
Product illustrations
Illustration beats photography for products more often than people expect: when the range is too large to shoot, when the product does not exist yet, when the interior matters more than the surface, or when every item has to look identical in treatment.
Overview
What this service covers
We illustrate products for catalogues, packaging, instruction manuals, e-commerce listings and sales material, working from CAD data, samples, photographs or design drawings.
The main advantage is consistency. A five-hundred-item catalogue illustrated to one standard looks coherent in a way that photography shot across three years and two studios never quite does.
What we provide
Included in every project
Anything outside this list is quoted separately rather than assumed.
Catalogue artwork
Entire ranges illustrated to one angle, scale and lighting convention.
Packaging illustration
Artwork built to dieline with print process and substrate accounted for.
Cutaways and features
Internal construction and features revealed to support a sales claim.
Instruction artwork
Usage and assembly sequences drawn to work without translation.
Concept visualisation
Products rendered before they exist, for pitches and pre-launch material.
Icon and feature sets
Supporting icon families that match the illustration style.
Benefits
Why clients commission this work
Consistency across a range
Every item drawn to the same angle, scale and treatment.
No photography logistics
No samples to ship, no studio to book, no reshoots.
Shows what a photo cannot
Internal structure, hidden features and pre-production designs.
Cheap to update
A variant colour or new size is an edit rather than a new shoot.
Process
From brief to final files
Each stage has a clear approval point, so nothing large gets built on an assumption.
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Range review
We look at the full product list and set the conventions once, up front.
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Pilot items
Two or three products illustrated first to establish the standard.
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Batch production
The range is illustrated in scheduled batches against that standard.
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Asset delivery
Files supplied per product in the sizes and formats each channel needs.
Who it suits
Typical clients for this service
Briefs come from single projects and from teams commissioning at volume.
Portfolio
A sample of this kind of work
A sample of studio work in this category.
Questions
Before you brief us
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