Creative illustration
Fashion illustrations
Fashion illustration covers two very different jobs. One is expressive: figures for lookbooks, campaigns and editorial. The other is precise: technical flats that a factory can actually work from.
Overview
What this service covers
We do both, and keep them distinct. Expressive work goes into marketing, presentation and editorial. Technical work goes into tech packs, line sheets and production documentation where accuracy beats atmosphere.
Working in illustration also lets a collection be presented before a single sample exists, which is often the difference between showing buyers something and showing them nothing.
Process
Four stages, each with an approval point
Reference collection
Sketches, samples, mood boards and spec sheets gathered.
Style agreement
One sample illustration establishes the rendering approach.
Collection production
The range is drawn to that standard, in batches.
Delivery
Vector flats and high-resolution figures, with sources.
What we provide
The deliverables, item by item
Figure illustration
Croquis and rendered figures for lookbooks, campaigns and editorial pages.
Technical flats
Front, back and detail views drawn to proportion for tech packs.
Fabric and print rendering
Textiles, drape and surface pattern shown convincingly.
Print and pattern design
Repeat patterns designed and supplied as production-ready tiles.
Line sheets
Full collections drawn to a single standard for buyer presentation.
Detail callouts
Stitching, trims, closures and construction details drawn for production.
Who it suits
Commissioned most often by
If your situation is not on this list, describe it in an email and we will tell you plainly whether this is the right service.
Talk to our team- Fashion and apparel brands
- Textile and print studios
- Design and buying teams
- Fashion magazines and blogs
- Design schools and students
Benefits
What you get out of it
Present before samples exist
Show the collection while it is still in development.
Factory-ready accuracy
Flats drawn to proportion with construction details that read clearly.
One look across a range
A collection presented as a coherent set rather than mixed sources.
Reusable across channels
The same artwork serves the line sheet, the lookbook and the listing.
Portfolio
Work in this category
A sample of studio work in this category.
Questions
Before you brief us
Ready to brief this project?
Send the details and a scope, schedule and fixed quote come back within one working day.