BookZenDesign · Illustrate · Publish

Illustrated book projects

An illustrated book is a different animal from a novel with a nice cover. Images and text compete for the same page, and the design has to decide, spread by spread, which one leads.

Illustrated children's activity book cover and interior

What this service covers

We take on full illustrated titles: cookbooks, natural history, art and craft books, gift editions, corporate histories and narrative non-fiction. Illustration and layout are handled together, because in these books they cannot sensibly be separated.

Most projects begin with a flatplan. Mapping every spread before artwork begins is what keeps an illustrated book from running fifteen pages over its signature count.

Four stages, each with an approval point

01

Flatplan

The whole book is mapped spread by spread and agreed before anything is drawn.

02

Design system

Grid, typography and image treatment set and shown as sample spreads.

03

Production

Illustration and layout advance together, reviewed in signatures.

04

Proofing and delivery

Proof rounds, colour checks and final press files.

The deliverables, item by item

01

Flatplan and pagination

Every spread mapped against text and image count before production begins.

02

Original illustration

Artwork drawn for the book rather than assembled from picture libraries.

03

Image and caption layout

Figures, captions and credits set as a consistent system through the book.

04

Infographic spreads

Data, timelines and processes drawn as clear editorial graphics.

05

Cover and jacket

A wrap that reflects the interior rather than arriving from a separate direction.

06

Press-ready production

Colour-managed files supplied to your printer's specification.

Commissioned most often by

If your situation is not on this list, describe it in an email and we will tell you plainly whether this is the right service.

Talk to our team
  • Illustrated non-fiction publishers
  • Cookbook and lifestyle imprints
  • Museums and cultural institutions
  • Corporate and commemorative publishers
  • Authors producing gift editions

What you get out of it

No page-count surprises

The flatplan holds the book to its signature count from the start.

Images and text designed together

One team resolving both instead of two suppliers negotiating.

Consistent caption systems

Credits and captions handled as design, not as afterthought.

Colour you can trust

Proofs checked before the run rather than discovered after it.

Work in this category

A sample of studio work in this category.

Before you brief us

It is a map of every page in the book. Because printed books are made in signatures of sixteen or thirty-two pages, discovering late that you are eleven pages over is expensive. The flatplan prevents that.

Yes. We design around supplied photography, handle retouching and colour correction, and can art-direct a shoot, though we do not shoot ourselves.

We can lay out archive material you supply and flag credit requirements, but rights clearance and licensing stay with you or your picture researcher.

Two is normal for an illustrated title, with a colour proof stage before the run. Books with heavy image counts sometimes warrant a third.

Ready to brief this project?

Send the details and a scope, schedule and fixed quote come back within one working day.