Poster and display artwork
Illustration built to hold up at large scale and from a distance.
Creative illustration
Print illustrations
Artwork made for a screen frequently disappoints on paper. The vivid blues go flat, fine lines fill in, and a colour that glowed on a monitor arrives dull and slightly brown.
Overview
What this service covers
We create illustration specifically for print production: posters, packaging, editorial pages, book jackets, signage and large-format display, with the printing process considered from the first sketch.
That means working in the right colour space, testing line weights at final size, and building separations correctly for screen printing, letterpress or risograph where those are the destination.
What we provide
Everything included in the scope
Packaging illustration
Artwork built to dieline with substrate and process accounted for.
Editorial illustration
Article and cover artwork prepared to publication specification.
Spot colour separation
Artwork separated for screen print, risograph and letterpress.
Large-format preparation
Files built at correct scale and resolution for banners and signage.
Press specification
Notes on stock, ink and finish supplied with the artwork.
Process
How the work runs
01
Print specification first
We start from the press, stock and process, before design decisions are made.
02
Concept
Directions developed with the final printed size in mind.
03
Artwork production
Illustration built in the correct colour space at production resolution.
04
Preflight
Separations, overprint and trapping checked before files are released.
Benefits
What you get out of it
Colour that survives press
Built in the destination colour space rather than converted at the end.
Detail that holds
Line weights tested against the stock and process being used.
Separation-ready
Spot colour work supplied correctly separated, not left to the printer.
Fewer press surprises
Preflight checks that catch problems before the run.
Portfolio
Related work from the studio
A sample of studio work in this category.
Who it suits
Typical clients for this service
Briefs come from single projects and from teams commissioning at volume.
Print and packaging buyers
Publishers and magazines
Design and branding agencies
Event and cultural organisations
Screen printers and print studios
Questions
Before you brief us
Anything not answered here, ask directly and you will get a straight answer.
Ask a questionWhichever the destination needs, converted properly rather than at the last minute. Print work is built in CMYK or spot colour from the start.
Yes, separated into the specific ink colours your printer stocks, with overprint effects planned rather than accidental.
Yes, set correctly for the process. Where your printer has particular requirements, send them and we will build to those.
It depends on viewing distance rather than a fixed number. A billboard needs far less than a poster held at arm's length; we calculate it from the actual use.
Ready to brief this project?
Send the details and a scope, schedule and fixed quote come back within one working day.